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KickStart Alliance - Helping You Achieve New
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| Strategy & Leadership | ||
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Aligning
Sales & Marketing With the Lead Flow Process by Janet Gregory (2007) HTML | PDF |
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Are You Getting Strategic Insight From Your Best Customers? Customer
Advisory Boards help you validate and refine your product direction by Mike
Gospe (2006) HTML | PDF |
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Expect
more out of meetings - Professional facilitators can keep your meetings focused
and productive by Mike Gospe (2006) HTML | PDF |
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 Five Key Skills of Effective Campaign Managers by Mike Gospe (2008)HTML | PDF |
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A Framework That Works for Delivering Services by Andrew Cadwell (2008) HTML | PDF |
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Made to Stick: a book review by Mary Sullivan (2007) HTML | PDF |
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Making
Changes That Dramatically Improve Results by Ron Snyder (2006) HTML | PDF |
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Re-energize your team this September by Mike Gospe (2007) HTML | PDF |
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A Strategic Delivery Framework Sets the Stage for Success by Andrew Cadwell (2008) HTML | PDF |
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Time for Marketing to Synchronize with Sales by Mary Sullivan (2007) HTML | PDF |
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| Marketing Best Practices | ||
Demand Creation |
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Boost
response rates by 10 times: Three keys to successful one-to-one marketing by Mary Gospe (2006) HTML | PDF |
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Boosting Email Campaign Effectiveness, Part 1 by Mary Gospe (2008) HTML | PDF |
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Boosting Email Campaign Effectiveness, Part 2 by Mary Gospe (2008) HTML | PDF |
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Demand Generation Automation for B-to-B Marketers by Mary Gospe (2007) HTML | PDF |
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Eco-friendly marketing communications by Mary Gospe (2007) HTML | PDF |
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The Evolving World of Direct Marketing by Mary Gospe (2007) HTML | PDF |
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Lead Generation Blueprints in 30 Minutes by Mike Gospe (2007) HTML | PDF |
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Online Marketing |
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Can "Online Reputation" Save Email Marketing? by Des Cahill (2007) HTML | PDF |
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How the New Internet Is Transforming the Way Marketers Communicate with Customers by Mary Sullivan (2007) HTML | PDF |
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How Three Collaboration Trends Are Reshaping Marketing by Mike Gospe (2007) HTML | PDF |
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Search Engine Optimization and Web 2.0 by Andreas Meuller and Markus Hoevener (2007) HTML | PDF |
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Virtual Events: Green and Growing by Mary Gospe (2008) HTML | PDF |
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Weave Web 2.0 into Business (and Sales) Strategy by Janet Gregory (2007) HTML | PDF |
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Web 2.0: What It Can Mean to Your Business by Sharon Ewert (2007) HTML | PDF |
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Planning |
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Do You Have a Clear Picture of Your Marketing Team's Performance? - Conduct a
Market Assessment Now to Prepare for 2007 by Mike Gospe (2006) HTML | PDF |
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How Sun Re-invented the Marketing Campaign by Mike Gospe (2007) HTML | PDF |
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The Truth about Campaign Management: Recognizing a good integrated marketing campaign is easy, but working the
process takes practice by Mike Gospe (2007) HTML | PDF |
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Positioning |
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The
Customer Space: Why Your Messaging Needs to Be There by Mary Sullivan (2006) HTML | PDF |
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The
Power of Customer-Centric Messaging by Mary Sullivan (2006) HTML | PDF |
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Product Marketing |
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Avoiding the Perils of Pricing by Jim Geisman (2007) HTML | PDF |
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Savvy Software Pricing by the KickStart Team (2007) HTML | PDF |
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| Sales Best Practices | ||
Channel Strategy |
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Define How You Engage with Channel Partners by Janet Gregory (2006) HTML | PDF |
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How Well Do You Know Your Channel Partners? - Gain strategic insight through Partner
Advisory Boards by Mike Gospe (2006) HTML | PDF |
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Tune into Your Channel by Brian Anderson (2006) HTML | PDF |
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Negotiating |
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The Revenue Opportunity in Managing Negotiated Discounts by Jim Geisman (2007) HTML | PDF |
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When the Customer Asks the Price: Buying Signal or Sales Trap? by Janet Gregory (2007) HTML | PDF |
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Sales Leadership |
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Five Crucial Considerations for Sales Planning by Janet Gregory (2007) HTML | PDF |
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Maintaining Sales Momentum in a Recession by Mary Sullivan (2008) HTML | PDF |
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Position "Process" as a Competitive Advantage by Andy Cadwell (2008) HTML | PDF |
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Your Selling Approach: Slick, Data Dump or Trusted Advisor? by Ron Snyder (2007) HTML | PDF |
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Sales Meetings |
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Killer Sales Meetings by Janet Gregory (2006) HTML | PDF |
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Sales Messaging & Communication |
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AMP UP Your Customer Relationships by Janet Gregory (2008) HTML | PDF |
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Automating the Personal Touch by Suzanne Aimee (2007) HTML | PDF |
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Face Off: Value Propositions vs. Sales Messaging by Michael Cannon (2008) HTML | PDF |
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Sales Operations |
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Build a Successful 2007 Sales Plan by Janet Gregory (2006) HTML | PDF |
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End the Lead Qualification Argument by Janet Gregory (2006) HTML | PDF |
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Rev Up Your Sales Organization for Success by Janet Gregory (2007) HTML | PDF |
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Sales Is More Than Just Making the Numbers - Conduct a sales assessment to optimize performance and planning by Janet Gregory (2006) HTML | PDF |
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Sales Technology - Helping Sales Sell by Andrew Cadwell (2007) HTML | PDF |
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Secrets
of an Ex-VP of Sales
Confession: Sales Operations is the Secret to Sales Success by Janet Gregory (2006) HTML | PDF |
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Tips for Establishing a
Lead Tracking Process - Don't Start Your Campaign Without It! by Mary Gospe (2006) HTML | PDF |
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You've Built a Sales Intranet; Why Doesn't Sales Use It? by Alison Chandless (2006) HTML | PDF |
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More Articles |
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Sales Process |
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Qualifying UP in a DOWN Economy by Janet Gregory (2008) HTML | PDF |
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