Build Marketing and Sales Momentum as the Economy Recovers

As the economy improves, it’s a perfect time to look at marketing and sales with new eyes in order to:

• Strengthen relationships with customers and prospects as they take control of the conversation
• Use new tools and processes to increase productivity while staying on a modest budget.

Assess and revise objectives and goals - Change tactics to meet the new market

• Worth Talking About: Assessing Operational Focus & Alignment by Mike Gospe
• Expect More Out of Meetings by Mike Gospe
• Sales Is More Than Just Making the Numbers: Conduct a Sales Assessment by Janet Gregory
• Time for Marketing to Synchronize with Sales by Mary Sullivan
• Planning for the Recovery by Mary Sullivan

Get acquainted with the ”new customer“ - Gain new insights and meet them online

• Are You Getting Strategic Insight from Your Best Customers by Mike Gospe
• Content: The Heart of Today’s Integrated Marketing Process by Mary Sullivan
• Tools That Make Social Marketing Work for You by Mary Sullivan
• SEO Makeover by Mary Gospe
• Facebook for Organizations by Mary Gospe
• Virtual Events: Green and Growing by Mary Gospe
• Personas, Positioning & the Message Box by Mike Gospe

Kick-start your sales - Think differently about growing revenue and market share

• Weave Web 2.0 into Business (and Sales) Strategy by Janet Gregory
• 7 Steps to Designing a Winning Sales Compensation Plan by Janet Gregory
• Using Incentives for Results by Janet Gregory
• What Is Sales 2.0? by Mary Gospe
• Log On and Kick Off - How Companies Are Experimenting with Virtual Sales Kickoffs by Mary Gospe