www.kickstartall.com
Press Release
San Francisco State University Welcomes Mike Gospe as Newest Faculty Member
Gospe appointed to teach “Essentials of Integrated Marketing” course as part of SFSU’s College of Extended Learning
January 27, 2009 – San Francisco State University has appointed Mike Gospe, author and principal of KickStart Alliance, as the newest faculty member to its College of Extended Learning (CEL) Integrated Marketing Program. Gospe will be teaching “Essentials of Integrated Marketing,” the introductory course to the program which will provide insight and hands-on experience on practical techniques and best practices required to market products and services successfully in today’s tough economic climate.
“We’re delighted to welcome Mike to our faculty of seasoned marketing professionals,” said Lauren Vanett, director of the CEL Integrated Marketing Program. “Mike is a recognized author and leader with a passion for integrated marketing, and he brings a wealth of real-life-in-the-trenches experience that our students will enjoy and benefit from.”
Introduction to the Integrated Marketing Program
To succeed in today's world, every business or organization—whether
a large corporation, government agency, small business,
non-profit, independent "solopreneur" or consultant—needs
to be able to market itself to its target audience or customers.
According to the U.S. Department of Labor, Bureau of Labor
Statistics (Bulletin 2540), "Employment of advertising, marketing,
promotions, public relations, and sales managers is expected
to grow faster than average (an increase of 21 to 35%)
for all occupations through 2012, spurred by intense domestic
and global competition in products and services offered
to consumers."
With this kind of job growth in mind, the Integrated Marketing Program has been designed to provide participants with a solid foundation in marketing fundamentals. Six courses make up the program, and participants who complete the entire series receive a certificate of completion to add to their résumé.
“The traditional rules of marketing have changed for the simple reason that people are no longer interested in being sold to,” said Mike Gospe. “The next generation of successful marketers will be those who know how to engage each target audience in a relevant, meaningful dialog where the customer and their ‘problem’ are at the center of the universe, not the product.” The Integrated Marketing Program introduces and demystifies the newest techniques and best practices being used by the best marketing teams today.
About the SFSU CEL Integrated Marketing Program
The Integrated Marketing Program is designed to provide
participants with a solid foundation in marketing fundamentals
and skills that can be applied immediately on the job. Topics
covered include:
- What ‘integrated marketing’ is and
why the rules of marketing have changed
- How to develop integrated marketing campaigns
- Why branding is so important and how to use it
- How market research works and how to conduct it
- How to maximize search engine marketing
- The latest online marketing tools and trends
The program is designed for those who:
- Work in marketing and want to broaden or update
their knowledge and skill base
- Have marketing responsibilities but limited or no training
- Want to make a career change
- Want to build their résumé
- Choose to earn a Certificate in Integrated Marketing
For more information on the Integrated Marketing Program, visit: www.cel.sfsu.edu/marketing/
About Mike Gospe
Mike Gospe, author, co-founder and principal of KickStart
Alliance, is an accomplished leader, marketing strategist
and corporate executive. For more than 23 years, he worked
the angles of campaign management. Mike led a team of go-to-market
strategists at HP, guided a worldwide organization to tailor
global marketing launches and regional campaigns at Sun,
and helped companies of all sizes to improve and optimize
their marketing investment. He wears the victories and battle
scars of campaign development, paying attention to what worked
and what didn’t.
Mike is a popular speaker on this subject and his articles and book on the subject are now being used at Santa Clara University and San Francisco State University’s College of Extended Learning to train the next generation of marketers. His new book, Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns, is available on Amazon.com.
February 2009