www.kickstartall.com
Press Release
Marketing veteran shares personal playbook for success
J. Michael Gospe Jr. provides practical advice for advancement in the marketing world in “The Marketing High Ground: The Essential Playbook for B2B Marketing Practitioners Everywhere”
LOS ALTOS, Calif. — As both a memoir and playbook, J. Michael Gospe Jr. shares his personal, powerful and practical advice to guide business marketers to success with “The Marketing High Ground: The Essential Playbook for B2B Marketing Practitioners Everywhere” (ISBN 1456439804).
According to Gospe, this action-oriented playbook is written for marketing practitioners who want to improve their marketing fundamentals in order to develop world-class, customer-oriented, business-to-business (B2B) integrated marketing strategies and programs. Using examples, templates and step-by-step techniques, Gospe shares three key practices critical for driving successful marketing campaigns: creating a targeted persona as a reflection of the target market, drafting compelling positioning statements and crafting relevant messages that will engage the persona. Together, Gospe claims, these three best practices exemplify successful product launches and integrated marketing campaign strategies.
For product marketers introducing a new product, “The Marketing High Ground” seeks to advise how to craft the most compelling positioning statements possible. For product managers designing roadmaps, Gospe advises them to fine-tune their use-cases and re-evaluate their assumptions about the persona and competitive alternatives. As for demand-generation experts within companies of all sizes, this book aims to walk them through the steps to developing a winning, integrated go-to-market strategy that will properly and effectively engage the persona. Marketers will raise their collective skills and, ultimately, their status within their company through the assistance of this book
“Marketing books are filled with theory and case studies, but they lack practical perspective on how to actually apply the theory,” Gospe says. “I wrote this book for marketers like me, who yearn for proven, battle-tested marketing advice and coaching on how to immediately apply best practices techniques today, this afternoon.”
By illustrating his own journey to the marketing high ground, Gospe addresses the common challenges business marketers encounter — challenges related to both determining the optimum go-to-market strategy as well as navigating the political realities within the company that can hinder the campaign’s execution. Packed with illustrations and tables, Gospe wrote “The Marketing High Ground” to be a helpful reference tool to take business marketers to the next level of success in their career.
“The Marketing High Ground: The Essential Playbook for B2B Marketing Practitioners Everywhere” is available at Amazon.com and other channels.
About the Author:
J. Michael Gospe Jr. is an accomplished leader, marketing strategist and corporate executive who understands what it takes to market and sell to today’s B2B companies. He is co-founder of KickStart Alliance, a sales and marketing leadership consulting team where he drives integrated marketing and voice-of-the customer programs, including Customer Advisory Board (CAB) meetings. He’s the author of “Marketing Campaign Development” (available on Amazon.com), a faculty member of San Francisco State University where he teaches the course “Essentials of Integrated Marketing” and a frequent guest speaker at companies, marketing associations and university business schools.
MEDIA CONTACT:
J. Michael Gospe Jr.
| Email: | marketinghighground@gmail.com |
| Phone: | (650) 464-7662 |
| Website: | http://marketinghighground.wordpress.com |
REVIEW COPIES AND INTERVIEWS AVAILABLE
May 2011