With fuel prices climbing and increased environmental consciousness, companies are beginning to question the practicality of out-of-town tradeshows and conferences. Thankfully, technology has made virtual events not only viable but also fun and rewarding. This month, Mary Gospe tells why and how.

And following on last month’s article about selling in an economic downturn, Janet Gregory explains the importance of salespeople qualifying up when the economy is down. It is always the right thing to do—just more important now than ever.

Best regards,

The KickStart Alliance Team
Janet Gregory: Sales Strategy & Leadership and Execution
Mary Gospe: Direct & Online Marketing, Inside Sales Leadership
Mary Sullivan: Product Marketing & Field Marketing
Mike Gospe: Marketing Strategy & Campaign Development
Andy Cadwell: Sales Process Consultant

In this issue:

Virtual Events: Green and Growing by Mary Gospe
Want to see what a real virtual trade show is like? A KickStart Alliance client took part in one last month. It included keynote addresses from national leaders and experts, seminar tracks, and vendor booths in the exhibit hall. Employees staffed booths just as in a regular tradeshow. But this was all online, and exhibitors did not have to leave town to participate.

Qualifying UP in a DOWN Economy by Janet Gregory
As the economy is taking a beating, our sales warriors are feeling the pinch. Decision processes are extending, orders declining and hiring slowing.  But it is not all negative news; most CIO’s are expecting their IT spending to remain about the same or even increase over the next six months. Here’s how to make sure your sales team does not lose traction during slow times.

KickStart Alliance: Positioning, Lead Generation & Sales Readiness

KickStart Alliance is a Silicon Valley-based team of marketing and sales executives offering consulting services to B2B enterprises and emerging businesses. We've helped numerous companies refine their corporate and product positioning, boost their sales pipeline, and execute sales readiness programs to accelerate revenue generation. For more information, contact us at info@kickstartall.com.

KickStart Alliance
www.kickstartall.com
P.O. Box 705
Los Altos, CA 94023