For June we offer ways you can make your meetings more successful. Janet Gregory tells why making them interactive leads to greater results; and Mike Gospe reveals what it takes to have a successful Customer Advisory Board Program.

On the subject of Inside Sales, Mary Gospe shares field-tested steps to create and manage a successful inside sales organization. This month is Part I of a two-part series on the topic.

Best regards,

The KickStart Alliance Team
Janet Gregory: Sales Strategy & Leadership and Execution
Mary Gospe: Direct & Online Marketing, Inside Sales Leadership
Mary Sullivan: Product Marketing & Field Marketing
Mike Gospe: Marketing Strategy & Campaign Development

In this issue:

Interactive Meetings = Exponential Results by Janet Gregory
The most effective meetings are highly interactive. Commitment and buy-in are products of participation. Real learning and change come from collaboration. Janet offers five strategies to make your meetings more interactive and more effective.

Anatomy of a Successful Customer Advisory Board Program
by Mike Gospe
The primary goal of a CAB program is to engage strategic, forward-thinking customer executives in a discussion on market trends and business drivers, while being mindful of how these will influence your own company’s business strategy.

7 Steps to B2B Inside Sales Success - Part 1: Planning
by Mary Gospe
Changes in technology as well as in businesses have brought inside sales into its own. Whether you are starting an inside sales team or re-building one, these field-tested steps will help you architect a winning organization. Part 2 will discuss steps to manage that organization.

What's New on the KickStart Blog
See these recent blog posts:

• Shortening the Sales Cycle Through Ruthless Qualifying by Mary Gospe
  
• Setting up your 1st CAB? Here’s a sure-fire agenda by Mike Gospe
  

KickStart Alliance: Positioning, Lead Generation & Sales Readiness

KickStart Alliance is a Silicon Valley-based team of marketing and sales executives offering consulting services to B2B enterprises and emerging businesses. We've helped numerous companies refine their corporate and product positioning, boost their sales pipeline, and execute sales readiness programs to accelerate revenue generation. For more information, contact us at contactus@kickstartall.com.

KickStart Alliance
www.kickstartall.com
P.O. Box 705
Los Altos, CA 94023