Three members of KickStart’s all-star team chipped in for this month’s issue:

• Janet Gregory takes a fresh look at evaluating sales performance from the team and strategy perspective as well as individual performance.
  
• Mike Gospe expands on his integrated marketing blueprint methodology, demonstrating how to integrate activities so they lead to new customer acquisition.
  
• Mary Sullivan drills down on using social media for marketing, showing us a set of popular social media tools and providing guidance on how and when to use them.

Best regards,

The KickStart Alliance Team
Janet Gregory: Sales Strategy & Leadership and Execution
Mary Gospe: Direct & Online Marketing, Inside Sales Leadership
Mary Sullivan: Product Marketing & Field Marketing
Mike Gospe: Marketing Strategy & Campaign Development

In this issue:

Evaluating Sales Performance by Janet Gregory
Every company evaluates sales performance. It is a necessary part of sales compensation, quota assignment and sales team performance. Data gathering, analysis and interpretation are all vital. But, there's more to it than that...much more.

Mechanics of a Lead Generation Blueprint by Mike Gospe
Successful lead generation programs are a combination of all of the marketing activities and offers and how they interact and play in concert with each other. Mike’s "blueprint" methodology is the precursor to a successful program.

Tools That Make Social Marketing Work for You by Mary Sullivan
Of the thousands of applications that enhance the use of social media, which you use depends on what you’re trying to do. This article looks at tools that support five aspects of social marketing: conversing, learning, enriching, collaborating and measuring.

KickStart Alliance: Positioning, Lead Generation & Sales Readiness

KickStart Alliance is a Silicon Valley-based team of marketing and sales executives offering consulting services to B2B enterprises and emerging businesses. We've helped numerous companies refine their corporate and product positioning, boost their sales pipeline, and execute sales readiness programs to accelerate revenue generation. For more information, contact us at contactus@kickstartall.com.

KickStart Alliance
www.kickstartall.com
P.O. Box 705
Los Altos, CA 94023