Beyond New Year’s Resolutions, this issue offers practical recommendations to help you succeed this year — from marketing assessment to email campaigns to sales kickoff. Mike Gospe gets your marketing year off to a good start with a guide to assessing your marketing operations. Mary Gospe shows you how to gauge the success of your email marketing campaign. And Janet Gregory helps you plan the best sales kickoff ever.

Here’s to your success in 2012!

Best regards,

The KickStart Alliance Team
Janet Gregory: Sales Strategy & Leadership and Execution
Mary Gospe: Direct & Online Marketing, Inside Sales Leadership
Mary Sullivan: Product Marketing & Field Marketing
Mike Gospe: Marketing Strategy & Campaign Development

In this issue:

The 6 Vital Signs for Sales Kickoff Success
by Janet Gregory
Sales kickoff is the driver for sales approach, customer relationship planning and new products that will accelerate your business in the year ahead. If the six vital signs for sales kickoff are strong, you’ll be off to a high velocity year ahead and fast-tracked in the right direction.

2012 B2B Email Response Rates and Best Practices
by Mary Gospe
Despite the growth in social media and mobile marketing, the use of email to reach B2B buyers remains a top marketing tactic. So how do you know if your email programs are successful? What can you do to improve results? Mary provides average response rates and several best practices.

Worth Talking About: Assessing Operational Focus & Alignment
by Mike Gospe
It’s January, when marketing teams review and assess their objectives and goals for the year ahead. Despite the distaste many have for meetings, the best way to drive and ensure alignment and operational efficiency is to carve out quality time to gather the cross-functional team and conduct a thorough assessment.

Recent Blog Posts

• Are You Marketing to the Customers’ Buying Cycle?
  by Mary Sullivan
  
• It’s time to start planning for your next Customer Advisory Board meeting
  by Mike Gospe
  

KickStart Alliance: Positioning, Lead Generation & Sales Readiness

KickStart Alliance is a Silicon Valley-based team of marketing and sales executives offering consulting services to B2B enterprises and emerging businesses. We've helped numerous companies refine their corporate and product positioning, boost their sales pipeline, and execute sales readiness programs to accelerate revenue generation. For more information, contact us at contactus@kickstartall.com.

KickStart Alliance
www.kickstartall.com
P.O. Box 705
Los Altos, CA 94023