Custom Workshops

Success in today’s competitive market is awarded to those businesses who understand their buyers the best. Yet, it’s still very easy for marketers to fall into the trap of placing the product in the center of the universe. That short cut leads to myopic thinking and turns off prospects. But how can you improve your chances of becoming relevant in your prospects’ eyes?

Before jumping to tactics, world-class marketing teams follow four marketing best-practices designed to align their integrated marketing campaigns and achieve their sales goals.

1. Mapping segmentations & Personas
2. Crafting a focused Positioning Statement
3. Building the Elevator Pitch via the Message Box technique
4. Architecting the Marketing Blueprint that will engage prospects & customers

These four best-practices are essential for discovering your optimum marcom mix. We’ll also provide tips and tricks for navigating internal politics so you can successfully execute your integrated campaigns.

Each workshop is tailored to your unique situation. And our focus is squarely on helping you move your initiatives and campaigns forward.

Workshop options are available as either webinars or face-to-face interactive sessions. For more information on how we can help you energize and up-level your marketing teams’ skill set, contact Mike Gospe for more information.