by Mike Gospe | Jun 18, 2020 | Home Page, Marketing
On June 17, KickStart Alliance hosted a Coffee Chat on messaging best practices. Are your messages REAL? (relevant, empathetic, authentic, and legitimate) Premise: I offered that a month into lockdown I was receiving tone-deaf messages from some of my...
by Janet Gregory | Feb 28, 2020 | Business insight, Leadership, Marketing, operations, Sales, Strategy
Both professionally and personally, all of us seek to unlock the mysteries of the future. Investors look for the most promising ventures. Sales managers seek accurate business projections. Production Managers pursue critical deadlines. On a personal level, we seek to...
by Donna Weber | Aug 8, 2019 | Marketing
Do you remember the summer of 2011, when Netflix split their DVD and streaming businesses and increased prices by 60%? As a result, Netflix lost over 800,000 subscribers, their stock price fell to less than half its previous value, and the company became one of the 10...
by Donna Weber | Jul 31, 2019 | Marketing
I’m conducting research for a project to improve customer retention for B2B software companies like yours. I’d love to know how you onboard and enable new customers. Would you be willing to take five minutes to complete this survey? In exchange for your...
by Mike Gospe | Nov 5, 2018 | Marketing
2018 celebrates the 10 year anniversary of my first book on integrated marketing best practices: Marketing Campaign Development. Since it’s publication, the book has become a resource for enterprise marketers around the world. I recently met up with David...
by Mike Gospe | May 7, 2018 | Marketing
I’m listening to Miles Davis’ Kind of Blue and pondering one of life’s deep questions: what defines great jazz? We all know great jazz when we hear it. But trying to duplicate it is no easy task. If you are a musician, you know what I mean. So, why...
