Inspiring companies to be customer-focused
Having trouble balancing sales time between prospecting and closing?
June 10, 2013
by Janet Gregory
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Dilemma: “I am finding it tough to drum up new business because my thoughts and energy are on those clients that I’m waiting to close.” Solution: There are several aspects to this dilemma. The first ones that come to mind are … portfolio and nurturing. As a professional
Continue Reading →“Hello, who’s on the call? Let’s collaborate!”
A lot has been written about on-line collaboration and meeting tools….what works best for you? A few things to consider: What is your business profile? Do you work in a large, small or medium enterprise? Are you an independent consultant or remote worker? Do you need to bring people/r
Continue Reading →Boost B2B Demand Gen Success with Prompt Lead Follow-up
According to Demand Gen Report’s 2013 Benchmark Survey, “One half of B2B marketers say their demand generation budgets will grow by more than 20% in 2013, and they will spend those dollars on social media as well as developing white papers, webinars and improving their web
Continue Reading →B2B Sales Enablement & The Customer Journey: Separating Winners from Losers
by Mike Connor, Principal, Spice Catalyst The customer journey provides a powerful customer-focused framework for defining not only customer needs but also sales enablement requirements. The world of business-to-business marketing has put a tremendous emphasis on content marketing ove
Continue Reading →New video: What is a positioning statement?
Since the term “positioning statement” has been consistently one of the most often searched term on my blogs, I’ve posted a short video on how to build a positioning statement. This material is taken directly from my book, The Marketing High Ground where you’ll
Continue Reading →Personas, positioning & messaging – a highly effective 1/2 day workshop
May 08, 2013
by Mike Gospe
Want to rally your marketing team? Marketing is a team sport, not a solo activity. This half-day workshop, which you can run yourself, will help align the team and unleash untapped sources of creativity and positive energy. Here’s how it works. The premise People are busy. You a
Continue Reading →Social Media & the CEO
What percentage of senior executives engage in social media? This new infographic created by MBAOnline provides some interesting data and thought-provoking questions. Here’s one of the interesting insights that caught my eye: Consumers respond to social CEOs: Half of cons
Continue Reading →Creating An Insanely Great 2013 Customer Journey
April 24, 2013
by kickstartall
by Mike Connor, Principal Spice Catalyst Revenue, business outcomes and marketing ROI are at stake 2013 is the year in which leaders pull together marketing methodology, automation and analytics. It’s also the year in which the customer journey will emerge as the centerpiece in leader
Continue Reading →Marketing templates & tools to energize your team
April 18, 2013
by Mike Gospe
Summer is approaching, and it’s the perfect time for a quick assessment of your marketing plans. How well are your marketing campaigns performing? How effective are your processes for driving a go-to-market strategy and plan? I recently asked my readers to share which tools have
Continue Reading →How to build a positioning statement (new video!)
April 18, 2013
by Mike Gospe
Since the term “positioning statement” has been consistently one of the most often searched term on this blog, I’ve posted a short video on how to build a positioning statement. This material is taken directly from my book, The Marketing High Ground where you’l
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Recent Posts
- Having trouble balancing sales time between prospecting and closing?
- “Hello, who’s on the call? Let’s collaborate!”
- Boost B2B Demand Gen Success with Prompt Lead Follow-up
- B2B Sales Enablement & The Customer Journey: Separating Winners from Losers
- New video: What is a positioning statement?
- Personas, positioning & messaging – a highly effective 1/2 day workshop
- Social Media & the CEO
- Creating An Insanely Great 2013 Customer Journey
- Marketing templates & tools to energize your team
- How to build a positioning statement (new video!)
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- Initial Call Helpful articles about sales consulting, B2B, and CRM database management.
- Marketing Campaign Development What marketing executives need to know about architecting global integrated marketing campaigns
- The Marketing High Ground How to master personas, positioning statements, and customer-ready messaging.
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