KickStart Alliance
32809 Regents Blvd.
Union City, CA 94587
510-693-7546
> Contact Janet

Janet Gregory
Janet Gregory has over 25 years of management experience with successful and innovative companies offering business productivity tools. Her business experience is in building highly effective sales organizations selling both direct and through channel partners. Janet is a co-founder of KickStart Alliance where she runs the sales readiness practice. Janet's most recent corporate experience was with ShoreTel where as the VP Sales in 3-years she helped the company achieve profitability and rise from obscurity to #8 in IP Telephony marketshare. Prior to ShoreTel, Janet was as a member of the founding executive team at Latitude Communications (later acquired by Cisco), a pioneer in voice and web conferencing, MeetingPlace.

In her six years as the VP Sales at Latitude, Janet took the company from zero revenue to profitability, and a successful IPO. Prior to her tenure at Latitude, Janet worked in both the service provider and CPE divisions of Octel Communications (later acquired by Lucent and spun off into Avaya). She started her telecom career with nine years at ROLM/IBM (later acquired by Siemens). Janet is an active member of the Advisory Boards of ShoreTel, Transera Communications, Sylantro Communications and noHold. She graduated magna cum laude from Guilford College in Greensboro, NC and holds a B.A. in English.

KickStart Alliance
P.O. Box 705
Los Altos, CA 94023
650.464.7663
> Contact Mary

Mary Gospe
Mary Gospe, co-founder of KickStart Alliance, has 18 years experience planning and executing direct and online marketing programs and building sales development, inside sales and sales operations organizations. Prior to beginning her consulting career, Mary was Director of Sales Development for Latitude Communications where she lead her team to consistently exceed quota, initiated a successful inside sales function and managed the implementation of a CRM system for the sales organization. In her five years as a consultant, Mary has helped companies such as Above All Software, Airespace, Triscend, and Vocera Communications boost their sales pipeline, shorten their sales cycle, and accelerate revenue creation. Mary earned a B.S. in Business Administration from Cal State University, Hayward and an MBA from Santa Clara University. She recently completed a certification in Direct and Interactive Marketing from San Jose State University.

KickStart Alliance
4096 Piedmont Ave., #168
Oakland, CA 94611
510.482.0510
> Contact Mary

Mary Sullivan
Mary has over 17 years of customer-focused experience in growing technology companies and markets. She has provided marketing consulting services for technology start-ups, doing business as The Customer's Eye since 2001. Prior to that she was Director of Product Marketing for the PhoenixNet Division of Phoenix Technologies where she led the market introduction of their network security infrastructure. As Senior Marketing Group Manager for Avaya (a Lucent spin-off) she led Product Marketing in their $600 million Communications Applications Group. She also managed Marketing Programs and Marketing Operations for Octel Communications (later acquired by Lucent), and held sales positions with Octel and Siemens in the dynamic San Francisco area market. She completed extensive marketing coursework at UC Berkeley Extension. Mary is a Magna Cum Laude graduate of Economics from San Francisco State University and attended the PhD Program in Resource Economics at University of California, Berkeley.
Read Mary's blog The First Year on AllBusiness.com

KickStart Alliance
P.O. Box 705
Los Altos, CA 94023
650.464.7662
> Contact Mike

Mike Gospe
Mike Gospe, author, co-founder and principal of KickStart Alliance is an accomplished leader, marketing strategist and corporate executive. For more than 20 years, he worked the angles of campaign management. Mike led a team of go-to-market strategists at HP, guided a worldwide organization to tailor global marketing launches and regional campaigns at Sun, and drove a team of corporate marketers at Ariba. He wears the victories and battle scars of campaign development, paying attention to what worked and what didn’t. Mike is a popular speaker on this subject and his articles and book on the subject are now being used at Santa Clara University to train the next generation of marketers. Mike has authored a number of marketing- and sales-related articles, as well as his popular book, Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns.

Andrew Cadwell
2166 Elysium Ave
Eugene, OR 97401
503-803-2692
> Contact Andrew

Andrew Cadwell - KickStart Alliance Contributing Consultant
Andrew Cadwell is a serial entrepreneur with 20 plus years of experience in rapid growth companies and markets. Andy has owned, managed and spun out several successful businesses, most recently in the technology industry. Since he has started his consulting practice, he has provided strategy, leadership, sales and operations consulting services to both early stage and mature companies in the technology industry. His clients range from start-up companies to distinguished members of the Fortune 50. Before launching his consulting practice, Andrew was Vice President of NW Operations at INX, a large Cisco Direct Partner where he significantly led and grew the business after completing the merger and acquisition of his own company into the INX fold. Prior to that, Andrew worked for AT&T Enterprise Business Services Group where he was an Enterprise Client Business Manager and Cisco Solutions Manager. Before AT&T, he had served in a variety of leadership and principal positions within successful companies both inside and outside of the technology industries.