by Donna Weber | Nov 16, 2017 | Customer Success, Strategy
If you build it they won’t come. You build high-quality customer education and enablement content, yet usage is low. You talk to internal teams and customers and many aren’t even aware of your excellent offerings. Your data demonstrates that well-trained customers...
by Janet Gregory | Nov 16, 2017 | Built for Global, Leadership, Marketing, Sales, Strategy
Is your international business as successful as you want it to be? Apply four powerful lean principles to take international sales to the next level. Turn the art of selling into the science of sales. A key principle of lean operations is eliminating waste. ...
by Mike Gospe | Sep 22, 2017 | Customer Advisory Boards
This year we celebrate 15 years as KickStart Alliance and our Customer Advisory Board practice. I am very proud to have worked with, and learned from, so many companies and business leaders over the years. It’s humbling, too, because success is built on...
by Mike Gospe | Aug 9, 2017 | Marketing
In 2007 I wrote the book Marketing Campaign Development in hopes that it would inspire a generation of marketers in the art and science of truly integrated marketing. 10 years later, the book continues to find an audience eager to apply these best practices. First...
by Janet Gregory | Jul 16, 2017 | Marketing, Sales
Looking to expand your international business? Tap into the power of the Embassy. The Embassy and Consulate Offices of a country promote diplomatic relationships between the two countries and advance their interests, promoting trade and tourism. Trade is your...