by Mike Gospe | Jun 7, 2016 | Marketing
What is digital marketing? This begs the question, what is not digital marketing today? Originally, when digital marketing was introduced, it was treated as a separate discipline. Digital Marketers sat on the other side of the room, far away from their advertising,...
by Mike Gospe | Mar 11, 2016 | Marketing
There’s a new marketing buzzword floating around: Account-Based Marketing (ABM). While this concept is not new, this new moniker reinforces and reminds marketers of 3 critical factors required for marketing success. Twenty years ago “Account-based...
by Mary Gospe | Mar 2, 2016 | Leadership, Marketing, Strategy
Charlene Li, Principal Analyst at Altimeter and author of bestselling books Groundswell, Open Leadership, and The Engaged Leader, spoke to a packed room at a Women in Consulting event last week. The topic of her presentation was “Leadership in the Digital Age.” Here...
by Mike Gospe | Feb 22, 2016 | Leadership, Marketing, Sales, Strategy
How much does it cost to hold an offsite with your leadership team? More than you might think if the offsite isn’t carefully planned. These 5 tips will help you ensure a productive meeting. It’s not just the physical costs; it’s the opportunity costs. Consider that...
by Mike Gospe | Feb 22, 2016 | Marketing, Strategy
The entrepreneur spirit is alive and well. To assist you in “kickstarting” your startup or re-start, here are seven critical factors (CSFs) that successful businesses have embraced. 1. Be realistic about your business objectives Passionate leaders command...
