by Mike Gospe | Nov 15, 2016 | Customer Advisory Boards, Marketing
Is your Customer Advisory Board (CAB) giving you powerful information about your customers and their Buyer’s Journey? If not, you are leaving a lot of your marketing strategy to chance. Customers often complain that vendors don’t understand their business. The CAB...
by Mike Gospe | Nov 15, 2016 | Marketing
How well do you understand what makes your customers tick? You may want to invest in conducting a Buyer’s Journey investigation. This bit of targeted market research will help you discover how, why, and when your customers make investments and purchase...
by kickstartall | Oct 26, 2016 | Leadership, Marketing, Strategy
Have you started your 2017 marketing plan? Here’s how to kickstart yours. As we race towards a strong close to 2016, it can be hard to even think about setting aside the time needed to build and vet your 2017 marketing plans. Your team may have just finished the...
by Mike Gospe | Jul 19, 2016 | Customer Advisory Boards
For more than 15 years I’ve been helping B2B company leaders design and implement their Customer Advisory Boards. I’ve talked to a lot of executives and customers about what makes a CAB successful. Here are 10 Customer Advisory Board best practices. 1) The CAB...
by Mike Gospe | Jun 17, 2016 | Partner Advisory Councils
Does your hi-tech B2B company host a Partner Advisory Council (or Partner Advisory Board)? If not, you may be at a serious disadvantage. Lisa, a long-time CEO of a tech company is frustrated that channel growth had stagnated. “I need to accelerate sales through...