by Mike Gospe | Nov 10, 2015 | Marketing
While the Customer Advisory Board (CAB) is most definitely not a sales meeting, it can have a profound affect on the sales momentum with key accounts. Janet Flores, a veteran SVP of Sales shares two of her success stories in this guest blog post. As a Senior Sales...
by Janet Gregory | Oct 22, 2015 | Sales
Sales compensation is an annual (dreaded) event. It really does not need to be painful or scary. Sales compensation is a critical lever to achieving market, product and financial goals. Here are ten tips for updating or creating a successful sales compensation...
by Mary Gospe | Sep 24, 2015 | Marketing
Last week the Silicon Valley American Marketing Association and Women In Consulting hosted a joint educational / networking event at the Silicon Valley Innovation Center. The meeting’s topic was “Get Agile. Get Revenue.” Adrian Ott, award-winning author...
by kickstartall | Jun 17, 2015 | Marketing
Validation isn’t about seeking approval – it is about gaining understanding, delivering a better outcome for your customer and credibility for your brand. Is there anyone out there who hasn’t eaten something they just can’t stand as an act of love (or at...
by Mike Gospe | Jun 9, 2015 | Customer Advisory Boards
What separates world-class customer advisory board (CAB) meetings from the rest? Since 2002 we’ve helped companies design and facilitate more than 100 CABs and executive roundtable (ERT) meetings. And the most successful ones all share the same evaluation...
