by Mary Gospe | May 5, 2011 | Marketing
Charlene Li, CEO & Founder, Altimeter Group, coauthor of Groundswell and author of the newly-released book Open Leadership, spoke at the Northern CA DMA club last week. Here are some highlights from her presentation entitled “Social Media Revolution and...
by Mike Gospe | Mar 23, 2011 | Marketing
Download an excerpt — The Marketing High Ground If you are interested in the best practices surrounding persona development, drafting crisp positioning statements, and crafting messages that are relevant and meaningful to your persona, you’ll want to read...
by Janet Gregory | Mar 15, 2011 | Marketing
Are you doing the right things? Are you doing things right? Selling methodology and selling systems need to adapt quickly to accommodate changing business strategy. Product management priority should focus on portfolio responsiveness, where the portfolio is your...
by Mary Gospe | Mar 14, 2011 | Marketing
At last week’s Sales 2.0 Conference in San Francisco, I attended the panel discussion “Practices & Technologies used by Top-Performing Inside Sales Organizations” led by Anneke Seley, CEO and Founder of PhoneWorks and co-author of Sales 2.0. On...
by Janet Gregory | Mar 3, 2011 | Marketing
Is your sales force getting the company to reach its strategic objectives? Most CEOs say NO. At the Forrester Research “Technology Sales Enablement Forum” in February George Colony, CEO of Forrester Research, talked about the problems that sales faces, how CEOs would...
