by Mike Gospe | Sep 29, 2011 | Marketing
Looking for more insights in building personas, positioning statements, and messaging? With the publication of The Marketing High Ground, I was interviewed by the editors of DemandGen Report. Our discussion covered a variety of topics. I’ve captured excerpts of...
by Mary Gospe | Sep 20, 2011 | Marketing
There were several key announcements by Mark Benioff, CEO of Salesforce.com, at this year’s Dreamforce conference in San Francisco. Over 45,000 people attended the event while 35,000 streamed it live. It was the first time I had to wait in line to cross Howard...
by kickstartall | Jul 1, 2011 | Marketing
In my last post I described the demographics and content usage of respondents to our recent survey of KickStart Accelerator (our newsletter) subscribers. This time, I’m reviewing results on the questions we asked our readers in that same survey about their...
by kickstartall | Jun 21, 2011 | Marketing
So much has changed in marketing and sales in the 9 years since we founded KickStart Alliance. Because we wanted to learn how our readers are operating in 2011, in April we sent a survey to our newsletter subscribers rather than publishing our usual monthly...
by Mary Gospe | Jun 6, 2011 | Marketing
By guest blogger, John Love. I attended a webinar a couple weeks ago on content marketing entitled “Stay Relevant: Map Your Interactive White Papers to the Buyers Journey” featuring Tom Pisello, Chairman & Founder, Alinean Inc. The presentation started with a...
