by Mike Gospe | Dec 8, 2009 | Marketing
One of my personal “aha!” moments about the importance of having a clear product positioning statement came about during my tenure as a PR manager with HP’s Test & Measurement group (prior to the Agilent spinoff). One of the divisions had just...
by Mary Gospe | Nov 10, 2009 | Marketing
At yesterday’s Social Media World Forum in Santa Clara, CA, I attended a panel discussion entitled “Benchmarking Advertising on Social Networks.” The panelists represented American Airlines, Harley Davidson and Warner Brothers Records. I also...
by Mike Gospe | Nov 10, 2009 | Marketing
Social media is on top of everyone’s mind. Most professionals have already set up their profile on Linkedin. While many individuals are becoming conversant with Twitter and Facebook, the jury is still out on how effective and compelling these new tools are for...
by Janet Gregory | Nov 7, 2009 | Marketing
Customers don’t live in a one-size-fits-all world. Customers expect you to deal with them as individuals… individual unique companies with differentiated needs and distinctive requirements. To be successful your company should not have a...
by Mike Gospe | Oct 20, 2009 | Marketing
I’ve been facilitating customer advisory boards, councils, and executive forums for more than 10 years. I’ve learned a lot, and offer a collection of articles on this subject. They share insights, tips, and best practices to help executives optimize...
